I was looking for something different and from europe. I tried Jacobs and was hooked immediately! Great aroma, and to me its a more bold and stronger taste. I see have complained that its doesn't brew a full mug. From what i have noticed is most European coffees aren't brewed in what americans have to have in a giant mug. Tassimo brews them as to how they are done in europe. Besides, if you want a little more, just add a little more water to your brew. I have done it and its doesnt really hurt it that much,as far as im concerned. Its a great coffee.